The Rise of Wellness Podcasts
More people are tuning into health podcasts now than ever. A 2023 report by Edison Research showed that 35% of U.S. adults have listened to at least one health-related podcast in the past month. That number is growing fast.
People are no longer just looking for fitness tips or diet plans. They want answers to real questions about longevity, hormones, anxiety, chronic fatigue, and energy. They want to feel better—and stay that way.
This is where podcasts like The Pure Wellness Podcast come in. With new science, ancient practices, and real-life advice, it’s helping listeners take back control of their health—one episode at a time.
Meet the Voice Behind the Mic
The host of The Pure Wellness Podcast is someone who’s walked both the business and wellness path. Known to many as a former real estate broker and Matt Altman’s wife, Johanna Altman made a major career shift. She went from selling luxury properties to helping people build healthier lives.
“I started this podcast because I wanted to make wellness less confusing,” she said in an early episode. “There’s so much noise out there. I wanted to break it down in a way that felt human, honest, and useful.”
Johanna isn’t a doctor. But she is a lifelong learner. She asks smart, thoughtful questions. She invites guests from different backgrounds—doctors, therapists, fitness coaches, scientists—and brings out their best insights. What makes the show work is her ability to keep it practical.
What Makes It Different?
Each episode is rooted in curiosity. The topics are broad, but the goal is always the same: to empower the listener.
Some episodes explore cutting-edge therapies like:
- Stem cell and exosome treatments
- NAD+ therapy and IV infusions
- Hormone replacement and peptide therapy
Other episodes go into mindset and lifestyle:
- Burnout and stress recovery
- Gut health and functional nutrition
- Sleep, breathing, and mental clarity
There’s a clear “science meets lifestyle” tone. But it’s not clinical. Johanna often shares her own health journey—what worked, what didn’t, and what surprised her. That honesty builds trust.
Real Listeners, Real Impact
The show isn’t just for health nuts or biohackers. It attracts a wide range of listeners: working moms, entrepreneurs, caregivers, people dealing with autoimmune disorders or brain fog. Some are new to wellness, others are deep in it.
On Apple Podcasts and Spotify, the show has built a loyal subscriber base. Its reviews mention words like “refreshing,” “non-judgmental,” and “finally, something I can use.” That’s rare in a space where advice often feels rigid or unrealistic.
As one listener commented: “I don’t feel like I’m being sold something. I feel like I’m being given tools.”
Popular Episodes That Hit Home
Here are a few standout episodes that reflect the range and power of the show:
1. “The Truth About Hormones with Dr. Z”
This episode got people talking about perimenopause, testosterone, and how hormone levels affect mood, weight, and energy. Johanna shared how a hormone panel changed her approach to self-care.
2. “What the Gut Tells the Brain”
Featuring a functional medicine specialist, this episode looked at how gut health can impact anxiety and fatigue. It connected food, emotion, and performance in ways that surprised even longtime wellness fans.
3. “Is NAD+ the Fountain of Youth?”
Here, Johanna asked all the right questions about energy, recovery, and brain health. The guest, a metabolic scientist, explained the role of NAD+ without the jargon—and with actual case studies.
Why It Works
There are three big reasons The Pure Wellness Podcast connects so deeply with its audience:
It’s Relatable
Johanna speaks as a mom, a business owner, and a wellness explorer—not as someone with all the answers. That tone matters. Listeners feel seen.
It’s Curated
Each guest brings something new. Whether it’s breathwork, lab testing, or trauma therapy, episodes don’t waste time. They aim for clarity and action.
It’s Consistent
New episodes come out regularly, keeping the audience engaged. It’s not a “launch and forget” kind of podcast. It builds week after week.
Want to Start Your Own Podcast? Start Here.
For anyone thinking about starting a wellness podcast or building a content platform, here are five tips inspired by The Pure Wellness Podcast:
1. Know Your “Why”
Your mission has to be clear. Don’t just launch a podcast because it’s trendy. Launch it because you have a purpose.
2. Start With Questions, Not Answers
Let the show evolve around curiosity. Johanna’s best episodes start with: “What don’t we know yet?”
3. Keep It Personal, Not Perfect
Don’t worry about fancy intros or perfect audio. Focus on real stories. Be honest when you don’t understand something. Your audience will respect it.
4. Respect the Listener’s Time
Cut the fluff. Edit tight. Every minute should offer insight, not filler.
5. Use Each Episode to Build a Community
Ask questions. Invite feedback. Share behind-the-scenes moments. The goal isn’t just downloads—it’s trust.
Final Thoughts
Wellness podcasts are everywhere. But very few are both informative and empowering. The Pure Wellness Podcast is one of the few that strikes that balance.
It doesn’t promise a miracle cure. It doesn’t push one-size-fits-all advice. Instead, it gives listeners real conversations with people who care. It helps people feel more informed, more hopeful, and more in control of their health.
As Johanna Altman said in one of her closing lines, “If you learned one thing that helps you show up better—for yourself or someone you love—then the episode did its job.”
That’s podcasting with purpose.
