Thaddeus Owen, MS, is a prominent circadian health expert, biohacker, and corporate executive who serves as the Chief Operating Officer (COO) and co-founder of DreamWalkerz. Known online as “The WHY Guy” and previously as “PrimalHacker,” he has dedicated over 15 years to researching how light, sleep, and ancestral wisdom intersect with modern human performance. For 30 years, Thaddeus struggled with severe anxiety and chronic insomnia. Despite trying countless diets, workouts, and supplements, nothing resolved his issues until he realized how toxic artificial light was altering his biological clock. After successfully “hacking” his own sleep using blue-light-blocking techniques, he and his wife, Heidi Sime (who serves as CEO), co-founded DreamWalkerz in Hudson, Wisconsi